Question 1

What do I need to provide to get started?

Accepted Answer

To get started, we need the following from you:

Website access: So we can install the visitor identification pixel. This is a small script tag added to your site header, similar to Google Analytics.

ICP details: Information about your ideal customer including industry, geography, company size, job titles, and any specific intent signals you want to target.

CRM credentials: If you want leads delivered directly to your existing CRM. If you do not have a CRM, we provide one through the Cursive platform.

Team member list: Names and emails for anyone who needs access to the Cursive dashboard.

For Outbound and Engine clients, we also need:

3 to 5 sending domains for email campaigns (we can help you purchase and configure these) Approval on email copy and sequences before campaigns go live Calendar access for meeting booking (Engine tier only)

We handle all technical configuration, domain warmup, and platform setup. Your team does not need any technical expertise.

Question 2

How much does Cursive cost?

Accepted Answer

Our pricing is structured by tier:

Cursive Lists: 500 contacts per month: $500/month 1,500 contacts per month: $1,000/month 5,000 contacts per month: $2,000/month

Cursive Platform: $749 per month or $1,500 per quarter

Cursive Outbound: $2,500 one-time setup fee $2,500 to $5,000 per month Optional performance pricing: $50 to $150 per qualified reply

Cursive Engine: $5,000 one-time setup fee $5,000 to $10,000 per month Or 10% to 20% of closed revenue from Cursive-sourced leads

Cursive Studio: $25,000 to $50,000 for the initial audit $50,000 to $150,000+ for full implementation Equity or percentage of net-new revenue options available

All plans are month-to-month with no long-term contracts required. We recommend a minimum 90-day commitment to see meaningful results from outbound campaigns.

Question 3

How does onboarding work?

Accepted Answer

Onboarding follows a structured 10-day process:

Day 1: You receive a welcome email with your onboarding roadmap and a calendar invite for your kickoff call.

Day 2-3: Kickoff call with your onboarding specialist. We walk through your ICP (ideal customer profile), discuss your target market, and collect the access we need to get started.

Day 4-5: You complete the ICP form with details about your target audience, geography, and service offerings. If you need help, we can fill this out together on a call.

Day 6-7: We install your tracking pixel, configure your data filters, and begin scraping your first lead lists.

Day 8-9: Quality assurance review of your lead data and campaign setup.

Day 10: Dashboard access goes live and your first lead list is delivered. For Outbound and Engine clients, campaigns begin sending.

For Cursive Studio engagements, onboarding is a longer process that begins with a comprehensive audit phase. Your account manager will provide a custom timeline.

Question 4

What is the visitor identification pixel?

Accepted Answer

The Cursive pixel is a lightweight script installed on your website that identifies anonymous visitors and reveals their contact information. Think of it like Google Analytics, but instead of showing you anonymous traffic numbers, it shows you who those people actually are.

How it works: A visitor lands on your website. Our pixel matches them against our data network to identify their name, email, phone, company, and other details. Identified visitors are scored based on their behavior (pages viewed, time on site, return visits) and enriched with intent data. Qualified leads are delivered to your CRM or Cursive dashboard automatically.

The pixel can identify up to 70% of anonymous website traffic depending on your industry and traffic quality. It installs in under 5 minutes and requires no ongoing maintenance.

Privacy note: All data collection complies with applicable privacy regulations. We do not collect or store sensitive financial or health information.

Question 5

How does Cursive's technology work?

Accepted Answer

Cursive operates on four connected layers:

Layer 1 - Data and Attribution: A tracking pixel installed on your website identifies anonymous visitors and reveals their contact information. We also pull buyer intent signals from across the web to find people searching for services like yours, even if they have never visited your site.

Layer 2 - Enrichment: Every identified lead is enriched with verified contact data including name, email, phone number, company, and intent score. Low-quality or unverifiable leads are filtered out before they ever reach you.

Layer 3 - Activation: Depending on your plan, we activate leads through managed cold email campaigns, AI voice agents, SMS sequences, or direct CRM delivery. Campaigns are optimized weekly based on open rates, reply rates, and conversion data.

Layer 4 - Intelligence: All data flows into a unified CRM where you can track pipeline, see attribution, and query your data using natural language. Ask questions like "Which leads from last week had the highest intent score?" and get instant answers.

Everything runs through a single login at app.meetcursive.com. You never need to manage multiple tools or platforms.

Question 6

What is Cursive?

Accepted Answer

Cursive is an AI-powered lead generation and pipeline activation platform. We identify people actively searching for your service using buyer intent data, enrich them with verified contact information, and activate them through automated outbound channels so you can focus on closing deals instead of chasing cold leads.

Our platform combines website visitor identification, buyer intent data across 30,000+ categories, managed cold email campaigns, AI voice agents, and CRM automation into a single system that gets smarter over time.

Cursive is built on the principle of recursive intelligence: every interaction teaches the system, so your pipeline improves week over week without additional effort from your team.

Website: meetcursive.com App: app.meetcursive.com

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