Cursive for Real Estate Agents and Teams

Real estate is one of the most competitive industries for lead generation. Most agents buy leads from Zillow, Realtor.com, or Offerpad and compete against every other agent who bought the same lead. Cursive changes the game by identifying motivated sellers and buyers before they ever fill out a form.

How Cursive works for real estate

Seller intent detection

We identify homeowners who are researching home valuations, browsing competitor agent sites, reading articles about when to sell, or experiencing life events like divorce filings, job relocations, or estate planning. These signals indicate someone is thinking about selling months before they list.

Buyer intent detection

We track mortgage calculator usage, Zillow and Redfin browsing patterns, school district research, and moving company searches to find active buyers in your market.

Geographic filtering

All leads are filtered by your specific market area down to the zip code level. You only get leads in the neighborhoods you serve.

What you get depending on your plan

Lists

500 seller-intent or buyer-intent leads per month filtered by your market. Delivered as a CSV or synced directly to your CRM.

Outbound

We run cold email campaigns on your behalf targeting motivated sellers with personalized messaging about their property. You receive interested replies ready for a listing appointment.

Engine

Full pipeline activation including AI voice agents that call leads, qualify their timeline, and book listing appointments directly on your calendar.

Typical results for real estate clients

2x to 4x higher contact rates compared to portal leads, 30 to 50% lower cost per listing appointment compared to paid advertising.

Updated on: 11/02/2026