How does Cursive's technology work?

Cursive operates on four connected layers:

Layer 1 - Data and Attribution: A tracking pixel installed on your website identifies anonymous visitors and reveals their contact information. We also pull buyer intent signals from across the web to find people searching for services like yours, even if they have never visited your site.

Layer 2 - Enrichment: Every identified lead is enriched with verified contact data including name, email, phone number, company, and intent score. Low-quality or unverifiable leads are filtered out before they ever reach you.

Layer 3 - Activation: Depending on your plan, we activate leads through managed cold email campaigns, AI voice agents, SMS sequences, or direct CRM delivery. Campaigns are optimized weekly based on open rates, reply rates, and conversion data.

Layer 4 - Intelligence: All data flows into a unified CRM where you can track pipeline, see attribution, and query your data using natural language. Ask questions like "Which leads from last week had the highest intent score?" and get instant answers.

Everything runs through a single login at app.meetcursive.com. You never need to manage multiple tools or platforms.

Updated on: 11/02/2026