How does managed cold email work?

For Cursive Outbound and Engine clients, we manage your entire cold email operation:

Domain setup: We configure 3 to 5 dedicated sending domains, separate from your main business domain, to protect your brand reputation and maximize deliverability.

Warmup: New domains go through a 14 to 21 day warmup period where we gradually increase sending volume to build sender reputation with email providers.

Copy and sequences: Our team writes personalized email sequences tailored to your ICP. Sequences typically include 4 to 6 emails sent over 14 to 21 days.

Sending: Campaigns are sent in controlled volumes to maintain high deliverability. We monitor bounce rates, spam complaints, and inbox placement daily.

Lead routing: Interested replies are flagged, qualified, and routed to your CRM or inbox. You only deal with people who want to talk.

Optimization: We review campaign performance weekly and adjust targeting, copy, and sending patterns based on what is working.

All campaigns are sent from your branded domains so replies come directly to you. We are invisible to your prospects.

Updated on: 11/02/2026