What is buyer intent data?

Buyer intent data tells you who is actively searching for products or services like yours across the internet, even if they have never visited your website.

Cursive monitors intent signals across 30,000+ categories including:

Search behavior: People searching for terms related to your service (like "HVAC repair near me" or "best roofing contractor").

Competitor research: People visiting your competitors' websites or reading reviews of similar services.

Life event triggers: Events like home purchases, job changes, business expansions, or insurance claims that indicate a buying need.

Content consumption: People reading articles, watching videos, or engaging with content related to your industry.

This data is refreshed regularly and combined with our enrichment layer to give you verified contact information for people who are in-market right now. You reach them before they contact your competitors.

Updated on: 11/02/2026