What is the visitor identification pixel?

The Cursive pixel is a lightweight script installed on your website that identifies anonymous visitors and reveals their contact information. Think of it like Google Analytics, but instead of showing you anonymous traffic numbers, it shows you who those people actually are.

How it works:

A visitor lands on your website.

Our pixel matches them against our data network to identify their name, email, phone, company, and other details.

Identified visitors are scored based on their behavior (pages viewed, time on site, return visits) and enriched with intent data.

Qualified leads are delivered to your CRM or Cursive dashboard automatically.

The pixel can identify up to 70% of anonymous website traffic depending on your industry and traffic quality. It installs in under 5 minutes and requires no ongoing maintenance.

Privacy note: All data collection complies with applicable privacy regulations. We do not collect or store sensitive financial or health information.

Updated on: 11/02/2026