Articles on: Common Questions

What makes Cursive different from other lead generation companies?

Most lead generation companies sell you the same recycled lead lists that every competitor also has. By the time you call, the prospect has already talked to five other companies.

Cursive is different in several key ways:

Intent-first approach: We identify people who are actively searching for your service right now, not just people who match a demographic profile. This means higher conversion rates because you are reaching buyers, not browsers.

Full-stack activation: We do not just hand you a list and wish you luck. We can manage your entire outbound pipeline from data to campaign execution to booked meetings.

Proprietary data infrastructure: Our platform combines website visitor identification, buyer intent signals across 30,000+ categories, and enriched contact data in one unified system.

Yes. Cursive Studio is our fully custom tier designed for companies doing $500K to $5M+ in revenue that need a comprehensive overhaul of their revenue operations.

Studio engagements typically include a full AI audit, CRM and pipeline architecture, website and funnel rebuild, intent data stack installation, and ongoing optimization. Pricing is scoped based on the complexity of your business and can include equity or revenue-share structures.

Recursive learning: The system improves over time. Campaign performance data feeds back into targeting, so your lead quality gets better every month.

No long-term contracts required: We earn your business month to month based on results.

Updated on: 11/02/2026

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